01
Meta Ads Foundations
Business Manager, account structure, objectives, policies and campaign architecture.
PRACTICAL META ADS PROGRAM
Facebook + Instagram Advertising
Turn your ad budget into measurable growth.
Learn how to plan, launch, track and optimise Meta campaigns—from the first audience to the final report—with hands-on, business-style projects.
LIVE + RECORDEDFlexible learning
PROJECT-BASEDBuild campaigns
TRACKINGMeasure what matters
M
● LIVE
Campaign overviewAccount performance
All campaignsLast 30 days⌄
Amount spent₹49,324+18.4%
Results1,284+24.1%
Cost / result₹38.42−12.7%
Results7d
CampaignCTRROAS
Lead Gen — Bhopal2.84%3.7x
Retargeting — 30D4.16%5.1x
Creative Test — A/B2.31%2.9x
🎯AudienceHigh-intent leads
⚡Creative testWinner identified
↗ROAS3.7x campaign return
01StrategyGoals, offers & funnel
02CampaignsStructure, audiences & ads
03TrackingPixel, events & UTMs
04OptimisationRead data and improve
WHAT YOU WILL LEARN
From “Boost Post” to a repeatable ad system.
Understand the complete workflow behind a serious Meta advertising campaign—not just where to click.
02
Audience & Offer Strategy
Map cold, warm and hot audiences and match each stage with the right message.
Custom AudiencesLookalikesFunnels
03
Creative That Gets Clicks
Build hooks, angles, primary text, formats and creative variations for testing.
HooksReelsA/B Tests
04
Tracking & Measurement
Connect landing pages, UTMs, events and reporting so campaign decisions have evidence.
PixelEventsUTM
05
Campaign Launch Lab
Build a complete lead-generation campaign from brief to ad set and creative.
Lead GenBudgetingLaunch
06
Optimisation & Reporting
Read CTR, CPC, CPL, frequency and conversion data to decide what to change next.
KPIsScalingReports
PRACTICAL PROJECTS
Learn by building campaigns that look like real work.
Use business scenarios to make decisions around audiences, budgets, creatives and performance.
PROJECT 01LEAD GEN
Local Service Lead Campaign
Design a full-funnel campaign for a local service: audience research, offer, creatives, lead form and weekly optimisation report.
CTRTrackCPLOptimiseLeadsScale
PROJECT 02E-COMMERCE
Product Sales Campaign
Build prospecting and retargeting campaigns around a product catalogue.
Prospecting → Retargeting
PROJECT 03CREATIVE
Creative Testing Sprint
Run a structured test of hooks, formats and offers, then identify the next iteration.
Hook A/B/C → Winner
THE OUTCOME
Know what to do after the campaign launches.
The goal is not memorising Ads Manager screens. It is developing a repeatable way to make campaign decisions.
✓
Plan before spendingDefine the objective, offer, audience and measurement plan.
✓
Build campaigns correctlyUse clean structures for prospecting, retargeting and testing.
✓
Read the numbersUnderstand the metrics that explain where performance is changing.
✓
Optimise with a reasonMake changes based on evidence instead of random edits.
QUICK FAQ
Before you enquire.
Is this only for beginners?+
It is designed to be accessible to beginners while still covering campaign structure, tracking and optimisation in enough depth to build practical projects.
Do I need a business or ad account?+
No. You can start with the learning environment and project briefs. For hands-on live campaigns, an appropriate account and budget can be used separately.
Will this include creative strategy?+
Yes. The curriculum covers hooks, angles, formats, offers and structured creative testing alongside campaign setup.
How do I get the current fee and batch details?+
Use the enquiry form. Our team can share the current fee, schedule, delivery mode and next available batch.
META ADS • SWYAM PRABHA IT ACADEMY
Ready to build campaigns with clarity?
Get the curriculum, fee and upcoming batch details from our team.